Jewelery division

Tanishq is currently the most prominent jeweler’s brand of India, and it pioneered the concept of branded jewelers and ornaments in India. The name Tanishq has been formed by combining "Ta" and "Nishk" or "Nishkh" .
Tanishq is India's largest jewelers brand with a wide range of jewelers in 22Kt pure gold studded with diamonds or coloured gems. It is the fastest growing jewelers brand in India. Tanishq, established in 1995, challenged the established family jewelers and introduced new rules in precious jewelers; a category as old as civilization. Tanishq challenged the age-old jeweler’s word with Tata's guaranteed purity. It exploded the market with facts about rampant impurity across India. It introduced technology-backed challenge in a category completely governed by individual trust. Tanishq introduced innovations like Karat meter, the only non destructive means to check the purity of gold; machine made jewelers, which offers superior finish and value to the customer and handcrafted jewelers which is influenced by various jewelers’ traditions of India.

Tanishq has set up production and sourcing bases with thorough research of the jewelers crafts of India. The 1, 35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment. The factory complies with all labour and environmental standards, located at Hosur, Tamil Nadu. The brand brings together the work of Kari gars, which specialize in different styles of making jewelers. Kari gars, who continue to be an exploited lot with other jewelers, are paid fair remuneration and work under good working conditions in Tanishq.